5

Subject line: Fifth Lesson - Webinar Basics.


Hello "autoresponder code here",

Well, we have come to the final lesson in the Webinar Basics crash
course. I sure hope you have enjoyed your lessons and learned a lot
about how webinars work and what they can do for your business.

In this last lesson we are going to talk about some great ways that you
can make a nice profit from every webinar you host.

As I am sure you are well aware, hosting a free webinar is one of the
best ways to build a brand, hold meetings, promote your business,
products and services. They are also a great way to earn a nice
income. If you have been doing any type of business online I am quite
sure that you know they are a very popular technique used by many
online marketers and business owners.

But how do you make money from something you're giving away for
free?  Today we are going go over a few great ways that you can profit
from free webinar you produce.

- Build buzz for your company or business

Producing free webinars is one of the most effective ways to introduce
your business online. If you've tried penetrating this industry before,
you'll know that competition tends to be rather tough.

To get a leg in, you need to be viewed as an authority in your field.
What better way to begin than by producing a free webinar. Your
prospective market will be very appreciative of your efforts since they
don't have to pay for anything and yet still get something out of your
presentation.

- Build your reputation

It's probably difficult to produce a paid webinar if you're still a relative
unknown on the Internet.  However, that shouldn't stop you from using
this technique.  By producing a webinar that people can learn from
without paying a cent, you will be able to introduce yourself to the
industry.

Your name then achieves a certain level of recognition.  Next time
you need to sell a product or launch a marketing campaign, you will be
able to expect better reception.

- Turn the webinar into a paid course

This is a strategy used by many marketers to generate profit from
producing free webinars.  Record the webinar and then make copies
on CDs or DVDs.  You can also save the lecture as a downloadable
electronic file or transcribe it into an e-book.

To add value to the webinar, consider adding two or three premium
topics into the new product.  That way, people will have enough reason
to want to buy it since what they got for free doesn't include the
premium stuff.

- Sell products linked to the webinar

Another great way to profit from producing free webinars is to sell
products related to the topic.  Many marketers earn good income using
this strategy.  This is the reason why savvy marketers are more than
willing to offer their Web lectures for free because they know it is a
means to promote and sell their products such as books, e-books and
other services.  More often than not, the sale from these products more
than make up for the expenses incurred in producing the webinar.

- Earn from your affiliate link

Even if you will be producing free webinars, it's still quite possible for
you to earn a profit if you are part of an affiliate program.  During the
webinar, mention one or two products (three would be the maximum
and four would be overselling) that your audience can use as reference
or guide later on.

Just make sure these products are related to the topic of your webinar.
If not, the relevance will be lost to your audience.  If they find your
webinar useful, they're more likely to buy.

- Sell your next webinar

If you have a really good topic for a webinar, why not produce a free
lecture that can serve as an introductory piece for this topic?  Use
teaser topics with the free webinar and offer premium topics for your
next webinar. That way, you can use your free webinar as a means to
promote your paid lecture.

That's where you'll earn your profits. Just make sure to create a smooth
transition from the free lecture to the paid lecture so your audience will
find relevance in both.

As we close this final lesson I would like to thank you again for joining
me and I sincerely hope that you have learned a lot about why and how
you should start producing webinars for your business!

Please feel free to contact me if you have any questions about how to
get started producing your own webinar.

Best of luck to you,

"add your name here"

"your email address"

"your URL here"

